For more than a decade, I have been working in the area of high performance computing, scientific code development, parallel and distributed algorithms, and numerical simulations. I have worked with several outstanding research teams in Australia and the United Kingdom on the development of large scale simulation tools for personalized medicine. I am a co-founder of the k-Wave project (http://www.k-wave.org). Since the first beta release in 2010, k-Wave has rapidly become the de facto standard software in the field, with almost 10,000 registered users in 60 countries (from both academia and industry). The toolbox now underpins a wide range of international research in ultrasound and photoacoustics, ranging from the reconstruction of clinical photoacoustic images to fundamental studies into the design of ultrasound transducers.